Evaluation of National Skin Cancer Awareness Campaign - 2008-09
Appendix C - Questionnaire
Q1 (New in Nov 2007). Which area of Australia do you currently live in?
Select from Melbourne, rest of Victoria, Sydney, rest of NSW, Brisbane, rest of Qld, Adelaide, rest of SA, Perth, rest of WA, Hobart, rest of Tasmania, Canberra, rest of ACT, Darwin, rest of NT.
Q2. Are you...? (single response)
Select from male, female.
Q3. To which of the following age groups do you belong? (single response)
Select from less than 14 years [Terminate], 14-15 years, 16-17 years, 18-21 years, 22-24 years, 25-34 years, 35-44 years, 45-54 years, 55+ years.
Q4. Are you the parent or guardian of a child or children aged 0-17 years?
Select from no children 0-17 years, one child 0-17 years, two children 0-17 years, three children 0-17 years, four or more children 0-17 years.
Q5 (ask if at least one child 0-17 years). How many of your children are... (please enter number of children in box next to each school level and other. Enter "0" if none.
Respond to not yet at school, in primary school, in high school, other.
Q6. How would you describe your skin colour, when you don't have a tan? (single response)
Select from very fair, fair, medium, olive, dark, black.
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Q7. Have you tried to get a suntan at all within the last 2 weeks? (single response)
Select from yes, no.
Q8. How often in the last 2 weeks have you experienced any reddening of the skin after being in the sun? (numeric)
Q9. Where were you and what were you doing last time you experienced reddening of the skin after being in the sun? Please make sure you answer both parts of this question.
Q10. How sunburnt were you? (single response)
Select from red without being tender, red and tender, or red, tender and blistered.
Q11. Please list all the ways that someone can protect themselvees from the sun when outdoors (to be coded as first then subsequent mention)
Q12. When you are outside on a typical summer day, how often do you do the following things to protect yourself from the sun? (Randomise behaviours; ensure "apply sunscreen to face" appears before "apply sunscreen to exposed body parts")
Select from never, rarely, sometimes, usually, always for each of the following:
Wear a hat.
Wear clothing that protects your skin.
Wear sunglasses.
Stay in the shade when outdoors.
Apply sunscreen to face.
Apply sunscreen to exposed body parts.
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Q13 (if wear a hat sometimes or more often at Q12). I usually wear... (single response)
Q14. What do you normally do in these situations? (multiple response; randomise situations)
Select from wear sunscreen, wear a hat, wear sunglasses, wear clothing that protects my skin, try to stay in the shade, none of these, not relevant for each of the following:
When I'm at the beach or outdoor pool, I normally...
When I'm at a park, I normally...
At lunchtime at school, university or work, I normally...
When I'm at an outdoor cafe, pub or restaurant, I normally...
When I'm going for a walk, I normally...
Q15. How effective would you say the following behaviours are in protecting yourself from the sun? (randomise behaviours)
(Use eleven point scale with radar dots, with the far left point labelled 'not at all effective' and the far right labelled 'extremely effective')
Select a point in the scale between 'not at all effective' and 'extremely effective' for each of the following:
Wearing a hat.
Applying sunscreen.
Staying out of the sun/ in the shade.Wearing clothing that protects your skin.
Wearing sunglasses.
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Q16. How much do you agree or disagree with the following statements? (single response, randomise statements)
Select from strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree for each of the following:
Skin cancers mainly occur in people with fair skin.
When used properly, sunscreen is an adequate protection on its own.
Treating skin cancer is a simple procedure.
Small amounts of sun exposure without protection is healthy and won't lead to skin damage.
Having my skin checked regularly is sufficient to prevent skin cancers.
Skin cancers can kill.
Skin cancers only affect older people who have spent years in the sun.
It is safe to tan gradually, as long as you don't get burnt.
(Feb 2008 and Feb 2009 survey only) Even using all the recommended sun protection, I would still get pleny of vitamin D.
(Nov 2006 and Feb 2007, parents only) Sunburn during childhood is particularly dangerous.
(Nov 2006 and Feb 2007, parents only) Protecting my children from the sun every time we go out is worth the time, money and effort.
(Nov 2006 and Feb 2007, parents only) I protect my children from the sun every time we go out.
(Nov 2006 and Feb 2007, parents only) I set a good example for my children with my own sun protection.
Q17 (Nov 2006 and Feb 2007, ask parents only at Q4 otherwise skip to next question). Outdoors on a typical summer day, how often do your children... (randomise statements)
Select from never, rarely, sometimes, usually, always for each of the following:
Wear sunscreen.
Wear a hat.
Stay in the shade.
Wear sunglasses.
Wear clothes that protect their skin.
Q18 (aged 18+) How often, if at all, do you get your skin checked by a doctor? (single response)
Select from more often than every 6 months, every 6-12 months, every 1-2 years, less often than every 2 years, never, only if I notice a problem.
Q19 (aged 18+) Do you intend to get your skin checked by a doctor within the next year? (single response)
Select from yes, no.
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Q20. Have you seen any TV advertising in the last 3 months about protecting yourself from the harmful effects of the sun? (single response)
Select from yes, no (go to Q28).
Q21. Please describe the first ad you remember seeing.
Q22. What was the main message in that advertisement?
(If Nov 2006 survey, skip questions 23-30)
Q23. Please look at this advertisement (play TVC). Before today, I have seen this ad...
Select from never, once, 2-3 times, 4-5 times, 6 or more times.
Q24 (seen once or more at Q23). What do you think was the main message of this advertisement?
Q25 (seen once or more at Q23). Please rate your agreement with the following: (randomise)
Select from strongly agree, agree, neither agree nor disagree, disagree, strongly disagree for each of the following:
The ad was believable.
The ad was attention-grabbing.
The ad made me think about my own risk of developing skin cancer.
The ad was informative.
Q26 (seen once or more at Q23). Has this ad prompted you to use sun protection methods...
Select from more often, less often, no change.
Q27 (seen once or more at Q23). Has this ad prompted you to protect yourself from the sun in...
Select from more ways, fewer ways, no change.
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For questions 28 and 29, use following radio ads. Rotate presentation as execution A or B.
Feb 2007 and Nov 2007: "World champs" and "MCG"
Feb 2008 and Feb 2009: "MCG" and "Stapler"
Q28. Please listen to this radio ad. (execution A)
Before today, have you heard this ad?
Select from yes, no.
Q29. Please listen to this radio ad. (execution B)
Before today, have you heard this ad?
Select from yes, no.
Q30. Which of these advertisements have you seen before today? (insert images, showing all three images on same screen, randomise order)
Feb 2007 and Nov 2007:
"If this offends you, cover your eyes, back, chest, legs and arms"
"There is a lot more to treating skin cancer than removing a mole"
"Not everyone with melanoma dies, some just go through hell"
Feb 2008 and Feb 2009:
"Don't let your time in the sun catch up with you"
"There is a lot more to treating skin cancer than removing a mole"
Q30b new in Feb 2009 (ask if seen eye print ad at Q30, randomise order of Q30b and Q30c if seen both ads). Where have you seen this ad before today? (show image, randomise order of codes, multiple response)
Select from magazine, side of a bus, shopping centre panel, bus shelter, scooter trailer, postcard/avant card, online banner, cinema display, other (please specify).
Q30c new in Feb 2009 (ask if seen stapler print ad at Q30, randomise order of Q30b and Q30c if seen both ads). Where have you seen this ad before today? (show image, randomise order of codes, multiple response)
Select from magazine, side of a bus, shopping centre panel, bus shelter, scooter trailer, postcard/avant card, online banner, cinema display, other (please specify).
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Q31. Your annual household income... (please guess if needed)
Select from up to $30,000, $30,001-$60,000, $60,001-$100,000, $100,001-$150,000, refused, unable to estimate.
Q32 (if 18 or above). Your employment status?
Select from working full-time, working part-time or as a casual, retired, student, home duties, unemployed or looking for work, other.
Q33. The occupation of the main income earner in my household (please give a detailed description) (code as per ACSO 1 digit).
Q34. Your postcode (please type in) (do not allow less than four digits for postcode).
This survey has been carried out on behalf of the Australian Government Department of Health and Ageing. It is being conducted to measure the effectiveness of a campaign aimed at raising awareness of skin cancer and encouraging Australians to protect themselves from the harmful effects of the sun.
Thank you for your participation.