Evaluation of National Skin Cancer Awareness Campaign - 2008-09
4.2 Knowledge
Table of contents
1. Executive summary- 2. Research context
3. Research design
4. Research findings
4.1 Behaviours and intentions
4.2 Knowledge
4.3 Attitudes- Skin cancers mainly occur in people with fair skin
- When used properly, sunscreen is an adequate protection on its own
- Treating skin cancer is a simple procedure
- Small amounts of sun exposure without protection are healthy and won't lead to skin damage
- Having my skin checked regularly is sufficient to prevent skin cancers
- Skin cancers can kill
- Skin cancers only affect older people who have spent years in the sun
- It is safe to tan gradually, as long as you don't get burnt
- Even using all the recommended sun protection, I would still get plenty of vitamin D
4.4 Advertising awareness and reactions- 5. Conclusions and recommendations
- Appendix A - Campaign communication objectives
- Appendix B - Campaign materials
- Appendix C - Questionnaire
Sun protection methods
Perceived effectiveness of sun protection methods





