Evaluation of National Skin Cancer Awareness Campaign - 2008-09
Tan seeking
Participants were asked whether they had tried to get a suntan at all within the last two weeks. The results for 14-17 year olds and 18-24 year olds, for each survey, are shown in Figure 4.1.1.
The proportion of 14-17 year olds that said that they had tried to get a suntan within the last two weeks dropped significantly from 39% pre-campaign to 29% in February 2008 and 30% in February 2009. Indeed, among 14-17 year olds, there was found to be a significant decrease in deliberate tanning comparing the February 2008 data with each of the previous rounds, and this decrease was maintained in February 2009.
Looking at 18-24 year olds, after an initial increase in deliberate tanning, from 41% pre-campaign to 46% in February 2007, there was a significant decrease in the proportion saying that they tried to get a suntan in February 2008, falling to 39%. This significant reduction was maintained in February 2009, with 40% of 18-24 year olds reporting that they had tried to get a suntan in the last fortnight. However, the February 2009 result was not significantly different to the pre-campaign result.
Figure 4.1.1 Deliberate tanning in last two weeks
Text version of figure 4.1.1
Survey | 14-17 year olds (%) | 18-24 year olds (%) |
Nov 06 | 39 | 41 |
Feb 07 | 42 | 46 |
Nov 07 | 33 | 40 |
Feb 08 | 29 | 39 |
Feb 09 | 30 | 40 |
Wave 1: 14-17 yrs, n=1,105; 18-24 yrs, n=1,120
Wave 2: 14-17 yrs, n=1,096; 18-24 yrs, n=1,123
Wave 3: 14-17 yrs, n=993; 18-24 yrs, n=1,006
Wave 4: 14-17 yrs, n=1,011; 18-24 yrs, n=1,010
Wave 5: 14-17 yrs, n=1,009; 18-24 yrs, n=1,004