Australian Government Department of Health and Ageing
Put on a broad-brimmed hat that shades your face and neckWear sun protective clothing that covers as much of your body as possibleSeek shadeWear wrap-around sunglassesApply SPF30+ broad spectrum water resistant sunscreen every two hours
PROTECT YOURSELF IN FIVE WAYS FROM SKIN CANCER

Evaluation of National Skin Cancer Awareness Campaign - 2008-09

4. Research findings

This section provides a detailed report of the findings from each of the five rounds of research.

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Table of contents

This section includes findings relating to each of the following areas:

  • Behaviours and intentions, including tan-seeking, frequency and intensity of sunburn, details of sun protection behaviours adopted by the target audiences, and skin examinations.

  • Knowledge and awareness of sun protection, including unprompted recall of the five sun protection methods highlighted in the National Skin Cancer Awareness Campaign, and the perceived effectiveness of sun protection methods.

  • Attitudes relevant to sun protection, including perceived severity of skin cancer, perceived personal susceptibility to skin cancer, and a range of other attitudes specifically targeted in the campaign.

  • Advertising awareness and reactions, including survey participants’ beliefs about the impact of the campaign on their behaviours.
In each section, the results are presented for 14-17 year olds and 18-24 year olds, the key target audiences for the campaign. Statistically significant differences are noted throughout.

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Last updated on April, 2009